PRODUCT SIMPLIFICATION
Product Simplification means limiting the number of products a dealer deals. Sometimes it becomes necessary for a company to stop the production of unprofitable products.
PRODUCT DIVERSIFICATION
Product diversification means adding a new product or products to the existing product. It is a strategy for growth and survival in the highly complex marketing environment.
Product diversification means adding a new product or products to the existing product. It is a strategy for growth and survival in the highly complex marketing environment.
PRODUCT DIFFERENTIATION
Product differentiation involves developing and promoting an awareness in the minds of customers that the company’s products differ from the products of competitors. This is made by using trade mark, brand name, packaging, labeling etc.
Define Product Simplification, Product Diversification and Product Differentiation.
![Define Product Simplification, Product Diversification and Product Differentiation.]()
Reviewed by enakta13
on
September 06, 2019
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