What are the merits and demerits of Personal Selling?

MERITS OF PERSONAL SELLING
 

1. Flexibility and adaptability: It is capable of providing more flexibility and adaptability.
 

2. Minimum waste: The chances of wastage is minimum in case of personal selling while comparing to other methods of sales promotion.
 

3. Acts as feedback: Being in direct contact with the consumers, he can understand the feeling and reactions of the customers. It helps to modify the product according to the requirements of customers.
 

4. Creates lasting impression: It helps to create a long lasting relationship with the customers through the personal contact of salesmen.
 

DEMERITS/LIMITATIONS OF PERSONAL SELLING:
 

1. It is expensive: Personal selling as a method of promotion is quite expensive. Getting salesmen and retaining him for a long period is very difficult and expensive.
 

2. Difficulty of getting right kind of salesman: In practice, it is very difficult to get a trained salesmen from company’s point of view.
 

3. More administrative problems: Personal selling involves more administrative problems than impersonal selling.