What are the micro environment and macro environment of the uncontrollable environmental?

MICRO-ENVIRONMENT VARIABLES 
It consists of elements or forces that influence marketing directly. It includes Supplier, Marketing Intermediaries, Customers, Competitors, and the General Public. (see fig:)

SUPPLIER One who supply the resources to a company. Any shortage of Supply affect the Marketing function and thus, should avoid dependence on any single supplier.

MARKETING INTERMEDIATES They are the middlemen who create place Utility, Time utility, and Quantity utility. These include Physical Distribution Firms, Transport Companies, Marketing Consulting Firms, Marketing Services Agencies and Assist the company in promoting the right products to the right markets.

CUSTOMERS It refers to consumer markets, industrial markets, reseller markets, international markets, and govt. markets having its characteristics.

PUBLIC The marketing decisions considerably influenced by public relations, govt. policies, the press, the legislatures, and the general public.

Macro-environment environment

Macro-environment consists of forces affecting the entire society or economy at large. Macro-environment influences the entire industry as a whole. The various variables of macro-environment are as under: 

1. Demographic environment.
2. Social-Cultural environment.
3. Economic environment.
4. Ethical environment.
5. Political environment.
6. Physical environment.
7. Technological environment.