Packaging and Labelling
Packaging and Labelling are among the most important areas in product management. Packing means putting an article into small packets, boxes or bottles for sale to ultimate consumers or transport. Labelling is defined as a slip or tag attached with the product or with its package which provides necessary information about the product and its producer.
Contrary to the common perception that these two processes are all about creating an image and decent presentation of a product, packaging and labelling has a more relevant purpose and objectives. These include physical protection of the product from destructive things that may spoil or ruin it, e.g. temperature, shock, vibration, etc. Other purposes include containment convenience, marketing, security, and dissemination of information about the use, transportation, storage or disposal of the product. Designing the labels and packages of products require careful planning. Moreover, there are consumer safety regulations that every business should follow. It is the responsibility of every product manufacturer to respects these rules. Thus, before you start designing product labels and packaging, it makes good business sense to know what laws will affect you and what kind of materials will best suit your product.
KINDS OF LABELS
There are four kinds of labels:
1) Brand Label: It gives the brand name or mark. For example, Britannia Biscuits, Vicks Vaporub, etc.
2) Grade Label: It gives grade or quality of the product by a number, letter or words. For example, A grade, B grade or 1and 2 categories based on quality.
3) Descriptive Label: It gives details of the product, its functions, price, warnings, etc.
4) Information Label: It provides maximum information about the product. It contains fuller instructions on the use and care of the product.
Contrary to the common perception that these two processes are all about creating an image and decent presentation of a product, packaging and labelling has a more relevant purpose and objectives. These include physical protection of the product from destructive things that may spoil or ruin it, e.g. temperature, shock, vibration, etc. Other purposes include containment convenience, marketing, security, and dissemination of information about the use, transportation, storage or disposal of the product. Designing the labels and packages of products require careful planning. Moreover, there are consumer safety regulations that every business should follow. It is the responsibility of every product manufacturer to respects these rules. Thus, before you start designing product labels and packaging, it makes good business sense to know what laws will affect you and what kind of materials will best suit your product.
KINDS OF LABELS
There are four kinds of labels:
1) Brand Label: It gives the brand name or mark. For example, Britannia Biscuits, Vicks Vaporub, etc.
2) Grade Label: It gives grade or quality of the product by a number, letter or words. For example, A grade, B grade or 1and 2 categories based on quality.
3) Descriptive Label: It gives details of the product, its functions, price, warnings, etc.
4) Information Label: It provides maximum information about the product. It contains fuller instructions on the use and care of the product.
What is Packaging and Labelling? What are the kinds of Labels?
![What is Packaging and Labelling? What are the kinds of Labels?]()
Reviewed by enakta13
on
September 09, 2019
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