Write a few points on Scope of Marketing.

The scope of marketing can be understood by discussing what is marketing, how it works, what is marketed and who does the marketing. Peter Drucker, a leading management theorist, puts it this way, there will always, one can assume, be a need for some selling. But marketing aims to make selling superfluous. Marketing aims to know and understand the customer so well that the product or services fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.

What is marketed?

Marketing people market 10 types of entities; let’s take a quick look at these;

GOODS physical goods constitute the bulk of most countries production and marketing efforts.

SERVICES services include the work of airlines, hotels, cars rental firms, barber and beauticians, maintenance and repair people, and accountants, bankers, lawyers, engineers, doctors, software programmers, and management consultants.

EVENTS marketers promote time-based events, such as major trade shows, artistic performances, and company anniversaries. Global sporting events such as the Olympics and the World cup are promoted aggressively to both companies and fans.

EXPERIENCES by orchestrating several services and goods, a firm can create, stage and market experiences. Veega land, Black Thunder, etc represents this kind of experiential marketing.

PERSONS celebrity marketing is a major business, Artists, Musicians, CEOs, physicians, high-profile lawyers and financiers, and other professionals all get help from celebrity marketers.

PLACES cities, states, regions, and whole nations compete actively to attract tourists, factories, company headquarters, and new residents. Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies.

PROPERTIES properties are intangible rights of ownership of either real property (real estate) or financial property (stocks and bonds). Properties are bought and sold, and these exchanges require marketing.

ORGANIZATIONS organizations actively work to build a strong, favorable, and unique image in the minds of their target publics.

INFORMATION information is essentially what books, schools, and universities produce, market, and distribute at a price to parents, students, and communities.IDEASEvery market offering includes a basic idea. Social marketers are busy promoting such ideas as“Friends Don’t Let Friends Drive Drunk” and “A Mind Is a Terrible Thing to Waste.”

Who markets?

MARKETERS AND PROSPECTS 

A marketer is someone who seeks a response-attention, a purchase, a vote, a donation–from another party, called the prospect. If two parties are seeking to sell something to each other, we call them both marketers.