Write a few poins on planning for rural marketing.

Planning for rural market
In order to succeed in rural marketing, firms should adopt the following strategies.
 

1. Research should be undertaken with a view to identifying the actual needs and lifestyles of the rural people. Such research should be conducted on a continuous basis. Further, the market should be segmented on the basis of density of population, age, education, occupation, income, religion, and caste etc.
 

2. Products should be designed to suit the rural consumers. The cost should be low and product size should be kept small.
 

3. Advertisement should be in the local language projecting their cultural background and ethos. Advertising media like T.V. and radio are more effective than print media. Door to door canvassing is a good strategy. Cinema is also a useful medium.
 

4. Large sales forces are to be employed to cover the widely scattered rural market. As far as possible village people can be employed as salesmen or salesgirls after proper on the job training.
 

5. For distribution, it is better to adopt ‘Satellite distribution system’. Under this system, a stockiest is appointed at centrally located town surrounded by small villages. The stockiest is supplied goods on credit or consignment basis and he will supply to small retailers of surrounding villages. When any of such retailers grows bigger he is made stockiest, and asked to create his own satellite retail points. 

Thus the marketer can penetrate deep into the rural market.
In short, the marketers should adopt scientific marketing management so that they can get ultimate success in the rural marketing.